A Graphic Design Portfolio
A Graphic Design Portfolio
The Wisconsin Union Fall Campaign 2020
Amid COVID-19 and social unrest, the Wisconsin Union, a membership organization at the University of Wisconsin–Madison, planned to reopen their facilities as students return to campus. This campaign look was designed to embrace and accommodate the climate surrounding the pandemic.
A series of pole banners were displayed around the two main Wisconsin Union buildings, Union South and Memorial Union.
Various digital signs were displayed to remind visitors certain steps to prevent COVID-19 from spreading. Their contents were inspired from pop culture to add a brighter tone to the situation.
A sub-brand of the fall campaign look for the Wisconsin Union Directorate, a student programming and leadership board for the Wisconsin Union.